Just after a trendy MTC Windhoek Fashion Week in the capital, today MTC launched the company’s clothing line under the banner ‘Bluetick’. The initiative, which is a brainchild of the Most Admired Brand and leading telco, will create a platform for local designers and creatives to better market and sell their fashion taste to the 081 Nation and wider Namibian fashion space.
The online store, which boasts a knee-bent industry amidst COVID-19 and a shoe-string appetite for buying local will see local designers, on request, serve an over 2 million reach. Bluetick is a first-of-its-kind local online store initiative and will go live on 01 December 2021.
“The objective of Bluetick initiative is to uplift the Namibian fashion and design industry, through the created opportunity that supports and encourages talented Namibian fashion designers to showcase their talent and be able to make a living out of it. This group of talented designers has now collaborated with MTC to design exclusive clothing for different age groups and accessories for the MTC brand. These designs will be exclusive to MTC while the designers will pocket the earnings derived from the sale on Bluetick,” said Tim Ekandjo, MTC’s Chief Human Capital and Corporate Affairs Officer.
The online boutique, on behalf of the designers, will be hosting and selling their garments and accessories on the MTC e-commerce platform. This translates that the designers will be producing products, determine their selling prices, and MTC will do the selling on their behalf via the MTC e-commerce platform, and the money will go directly to the designer (s).
Quizzed on how the MTC Bluetick designers were selected, Ekandjo explained that “a call for pitching was put out, and designers were selected. For the designers who didn’t make it the first time, they still have a chance because this is set to be an ongoing process as the demand for local garments is on the rise.” – Ekandjo.