Mtikitiki appointed Coca-Cola’s East and Central Africa General Manager

Coca-Cola has appointed Phillipine Mtikitiki as its new general manager for the east and central Africa franchise, with effective from 01 June 2019.

She replaces Ahmed Rady.

A statement issued on Wednesday said Mtikitiki is a fast-moving consumer good professional with a wealth of experience on operations, marketing, planning, and commercial strategy.

“Her leadership will take the business to new heights in this region, which is full of opportunity and growth,” the statement said.

It further added that she will be responsible for developing and managing the business strategy across East and Central Africa.

“The franchise has been growing steadily over the last few years, supported by the region’s rapid urbanisation and expanding population.

These trends also form the backdrop for our drive towards innovation and creating consumer-centric brands, which she is very excited to lead,” it said.

Mtikitiki holds a bachelor’s and masters degree in business administration and a honours in economics.