FNB Namibia is redefining ‘help’ with a refreshed brand positioning that focuses on providing intuitive help that goes beyond products and services to deliver an enhanced experience for customers, stakeholders, and staff.
With this brand refresh, FNB Namibia is going beyond asking customers ‘How can we help you’ and going bravely into the space of pro-actively offering “The help you need – before you know you need it”.
“FNB is no stranger to change. For nearly 115 years in Namibia, we have led the way in solving financial challenges for Namibians. For many of you, ATMs have always been a feature of your life. For some of us at FNB, not so much! Imagine the anxiety of moving from paper to word processor, to servers and personal computers, eventually to everyone logging in everyday as we do so naturally today” FNB Namibia CEO, Erwin Tjipuka said.
Speaking at the launch event for the brand refresh held at the FNB Head office, Tjipuka explained that providing ‘Intuitive Help’ to customers challenges the bank to see the whole customer, their circumstances, their dreams, their potential, and inspires FNB Namibia to build contextual solutions that help customers deliver to their goals, even before they have thought of it.
“Over time, we have definitely not only embraced change but have begun to actively seek it out and innovate and deliver contextual solutions that delight customers. Change is as much a part of our DNA as is being Helpful. In pro-actively managing and embracing change together – our customers’ success has been our success too” he added.
Addressing FNBers across the country through a livestream event, Tjipuka encouraged employees to embrace a renewed sense of purpose, “Change needs your thinking about how this leap forward can open new possibilities to up-end the status-quo, so that we not only continue to lead the market but also take financial partnership to customers, to a bold new level” he said.
The timing of the new brand refresh aligns with the significant transformation that is taking place across the bank. The new brand identity embodies the renewed sense of purpose, energy, and enthusiasm of all FNB Namibia employees, indicative of a company that is constantly changing and evolving to provide the best products and services to all Namibians.
The FNB brand icon of the Acacia tree with the African sunset behind it, has evolved today to become more indicative of a brand that not only embraces change, but it also encourages it and leads it, in order to best meet the changing needs of customers. FNB, fondly referred to as ‘the bank of the tree locally’, has innovated its beloved tree into a beacon of innovation for the future. The updated iconic tree of FNB remains the place of protection and interaction of our nation, although today we sit in its shade and bank on our phones, without having to walk for miles to make payments, or receive money. The warm African sun continues to cover and warm the resilient FNB tree, lighting the way towards change for the better, and encouraging the unlocking of opportunities and potential for all customers and for Namibia itself.
“The new positioning and new look across the company, marks another major milestone in the 115 years evolution of FNB as a people’s bank in Namibia. With a fresh- and forward-looking approach to the market, FNB Namibia is focused on being a one-stop, solutions-driven company that embraces change, invests in innovation, and seeks out new effective and efficient solutions for customers every day. Essentially, customers who are on this journey with us know, when change happens, we can help” Chief Marketing Officer, Tracy Eagles said.
“FNBers are problem solvers, and we push ourselves to be better on behalf of our customers, each other, and our community, we challenge ourselves to push for new answers and keep thinking and innovating. We look forward to partnering with our customers to drive the innovation of ‘help’ in this new journey and we will continue to pioneer solutions that help change our world for the better” she added.
FNB’s new branding, launched in Windhoek on 7 October, and will be rolled out across the country in the coming weeks and includes a brand upgrade for the FNB website and FNBApp, providing an easy, safe, and helpfully enhanced experience to customers, and a valuable resource for FNBers to bring positive change to the world of banking and beyond.